Position: Group Category Manager, Marketing for Non-Dairy Beverages and Frozen Foods

Reports to: V.P. Marketing

Location: Long Island

Salary Range: up to $140k (based on experience)

Basic Purpose
Category Group Manager is responsible for development and administration of brand strategy to build equity, sales and profitability. Responsible for the overseeing the Non-Dairy beverage business ($100 million) and the Natural Frozen Division ($50 million).

Essential Duties and Responsibilities:
• P& L responsibility
• New Product Development
• Promotion and Advertising Strategy
• Analysis of Consumption and Shipment Data
• Establish Pricing and Positioning
• Identify Growth Areas

Specific Functions:
Marketing functions include, but are not limited to:
• Complete familiarity with all aspects of the business, its markets and competition
• Brand analysis and strategic planning to provide foundation for each brand’s short and long-term vitality
• Knowledge of operational issues and capabilities of company owned and co-packer plants.
• Drive all new product development working with R&D, Technical Services and Operations.
• Establish Channel strategy and implement distribution plans
• Create packaging strategy
• Manage budgeting process and monitor spending
• Develop pricing and trade promotion strategy
• Develop advertising and promotion strategy (e.g., advertising, public relations, sales promotion, direct marketing) and implementation
• Propose market research as required
• Liaison and communication with sales management to assure timely execution and success of all initiatives

Supervisory Responsibilities
• Brand Manager
• Associate Brand Manager

Skills/Knowledge/Abilities
• MBA a plus
• 5 to 10 years experience in consumer packaged goods
• New Product Launch Experience a must – from A-Z
• Prior P&L Responsibility or Exposure
• Entrepreneurial/Hands-On
• Management Experience
• High Energy/Strong Work Ethic
• Creative
• Ability to prioritize and execute for results in a fast paced entrepreneurial environment
• Strong analytical, communication and computer skills
• Multi-task oriented
• Big Picture thinker

Email sasn@southasiansports.com if you are interested in applying for this job.