International 540 am WLIE has the reach to over 18,000,000 people in the tri stat area.

SASN Radio on 540AM WLIE at 8:00 pm Friday Night’s or you can listen online live at www.sasnradio.com for the live stream.

South Asian Sports Network is a division of SA Community and Sports the largest South Asian Sports Organization in the United States. South Asian Sports is currently running leagues comprising over 62+ teams and over 1,000 players.  Majority of the players are from India, Pakistan, Bangladesh, Afghanistan, Guyana, and Middle Eastern Countries.

We have advertising packages that encompass a blend of both our offline and our online. SASN Radio radio show is one of the most popular shows on WLIE 540.

For more information to advertise on the show call 516-308-1721 or email sasn@southasiansports.com

Advertising opportunities are the following:

30 second or 60 second spots as well as spoken word by our DJ’s

Various league web sites – Thousands of visitors daily in all of the web sites reach your local audience

Pod Cast – Downloaded tens of thousand’s of time’s per week

The coverage area for WLIE 540Am is the entire New York, New Jersey, Connecticut and parts of Pennsylvania. During the day the station is 10,000 watts. In the evening the station powers down and Southern Connecticut, Suffolk and Nassau county with parts of Queens can still here the station.  Most others then go to the stream. It is not uncommon for the South Asian Sports show to have over seas listeners live on the stream at any given moment. The success of the show is evidenced by the fact that when given the opportunity to call in the station is inundated with calls with the phone lines constantly getting a busy signal. After the show airs it is uploaded to Apples iTunes and our league web sites where the shows are downloaded tens of thousands of times a week.

The Benefits of Underwriting

SASN Radio

Reach More Than 60,000 Listeners Each Week

Deliver Your Message With Greater Efficiency And Frequency

For over 50% of listeners, WLIE is their primary source of radio.

Your message will be heard multiple times by these dedicated listeners and

become “actionable” sooner.

Grow Your Business

Establish top-of-mind awareness with South Asian Sports Network’s difficult-to-reach audience of educated, professional and discriminating consumers and decision-makers.

Establish Or Add Luster To Your Brand

Public radio listeners support business underwriters and view them as sharing

the South Asian Sports Network’s values of quality, integrity and social responsibility.

Ensure Your Message Is Heard

South Asian Sports’s news and information format requires “foreground” listening. Listeners hear your message as content not as background “wallpaper”.

Improve Client And Employee Relations

Your clients, employees and prospective employees will appreciate the active and vital role your business plays in the community by supporting South Asian Sports Network.

Drive Website Traffic

SASN’s audience ranks high in this market for making purchases online. (3). Your on-air messages easily drive these computer-literate consumers to your website.

Call 516-308-1721 or email sasn@southasiansports.com for more information about our advertising packages.